Sky Business website

Response
We redesigned, rebuilt and developed an acquisition website for Sky Business (for both the UK and ROI), which we continue to manage.Development continued and a year ago additional functionality allowing users to purchase Sky Business packages online, led to over 100 new sign-ups within 3 months of going live.

This summer the site received a re-fresh, with new designs and functionality, to coincide with a pricing and package restructure, including an online pricing calculator for users to work out their monthly subscription price.

The site was optimised for SEO, including new copy and metatags. A dedicated section of the site promoting Sky’s biggest campaign, Sky 3D, was developed and navigation was simplified to improve the user journey allowing a better understanding of the Sky packages available.

Result
The website achieved a 24% increase in contract downloads within the first 4 months of launch.

The addition of Online Forms led to over 100 new sign-ups within 3 months of going live.

Within a week of launch, the updated website saw a 103% increase in visits to the site.