Sky PreviewLIVE website portal

Opportunity
Sky Business asked Works Digital to develop a retention site to add value to their Pubs and Clubs customers’ subscriptions. The aim was to make PreviewLIVE the number one online destination for the latest sports content and information as well as offering customers advice and tools to help them promote sport in their establishments.

Response
We launched a brand new interactive and engaging retention website offering customers the latest sports fixtures listings and event planners, video case studies and tutorials, create your own POS and discounted merchandise and up-to-the-minute industry and sports news.

Result
PreviewLIVE has attracted 1,000 registrations within it’s first 2 months and almost £10,000 of merchandise has been sold to date.

Feedback from Sky customers
‘PreviewLIVE has made my job a lot easier when it comes to planning and promoting the matches in my premises…’

‘At long last Sky has done something to help their customers, before this website I felt that Sky did not support the venue enough.’

‘PreviewLIVE is a brilliant advertisement for Sky, keep up the good work!

 PreviewLIVE homePreviewLIVE MyPOSSky PreviewLIVE planning and fixtures
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